IMOD S.A. – Romania’s Forgotten Fashion Research Institute
Tucked away on Georges Clemenceau Street No. 2 (formerly Gabriel Peri Street) in Bucharest, the building that once housed the Institutul de Cercetare a Modei IMOD S.A. (Fashion Research Institute) is a silent witness to Romania’s once-organized and centralized fashion industry. Designed in 1891 by Swiss architect John Elisee Berthet for businessman Jean Braikoff, the building is a prime example of neoclassical architecture. However, beyond its imposing façade, a remarkable artistic treasure lies within: a painted ceiling that graces what is now a spacious bedroom but was once an office used by the Electronum Enterprise in the 1970s. … Continue readingIMOD S.A. – Romania’s Forgotten Fashion Research Institute